Hi, I am Yesha.
I am a design strategist, and product innovator from San Francisco Bay Area with a strong focus on environmental sustainability and social impact projects. I help purpose-driven organizations expand their impact and innovate products, services, processes, and strategies by understanding their audiences, designing experiences, and defining value propositions.
I have a decade of experience working on projects of all sizes with non-profits, social enterprises, and ventures on topics ranging from mental health and sustainable lifestyle to culture and craft revival to public health and education to citizen engagement with governments. Please check out some of my work below.
Areas of Expertise
Design Research
Strategic Design
Lean Innovation
Service Design
Experience Strategy
Workshop Facilitation
Case Studies
Design Research & Strategy
Inspiring Millenials and younger generations to do good
Ecosystem Research & Prototyping
Connecting India’s traditional artisans to the global world
Generative Research & Systems Design
Enhancing citizens’ relationships with their local governments
My Approach
I am a designer with an entrepreneurial spirit. I believe in encouraging system change and promoting social innovation by working at the intersection of human-centered design, systems thinking, and community design.
While working on a project with a team, I apply a collaborative, people-first approach to co-create solutions. I also bring cultural diversity to my work as an Indian who migrated to the USA.